Philip Morris plans to launch IQOS in Pakistan
According to a report from “Profit Pakistan Today”, Philip
Morris Limited (PMPKL) announced a pre-tax operating loss of Rs 2.44 billion
for the year ended December 31, 2020, and plans to introduce cigarette
substitutes in Pakistan. iqos uae
Roman
Yazbeck, managing director of PMPKL, said in a conversation with a group of
reporters on Friday: “The company’s new product has been approved by the US
market, and if the government permits and enacts the necessary legislation, it
can also be launched in Pakistan. .” iqos dubai
On April 30,
2020, the U.S. Food and Drug Administration approved the market launch of iQOS.
He said: “We
have launched the product in 53 countries, including Saudi Arabia, and intend
to bring it to Pakistan. However, we cannot do this alone. In addition to other
necessary preparations, We also need the necessary laws to distribute
products.”
He insisted
that the promotion of low-risk products is the top priority of his company. In
this regard, more than 7 billion US dollars have been invested in the past ten
years with the aim of finding products with lower risks to consumers.
The general
manager of PMPKL said in an inquiry that in view of the current situation in
Pakistan and the challenge of parallel illegal business competition with
tobacco, the company has no major investment plans in Pakistan in the near
future.
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